Fashion Stylist vs. Personal Stylist – What’s the Difference?
If you've ever felt confused about the term "stylist," you're not alone. With so many types of styling roles out there, it's easy to mix them up. So let’s clear the air: what’s the difference between a fashion/editorial stylist and a personal stylist? And more importantly, who’s the right fit for you?
What a Fashion (or Editorial) Stylist Does
Fashion stylists—also known as editorial or celebrity stylists—primarily work in the fashion industry. Think:
Editorial photo shoots
Runway shows
Magazine spreads
Music videos
Celebrity red carpet looks
They source clothing from designers, pull samples, and build visually impactful outfits for a specific concept, campaign, or audience. Their work is creative and trend-forward, but it’s often not wearable for everyday life.
Think of fashion stylists as visual storytellers. Their work lives in magazines, ad campaigns, or the pop culture spotlight.
What a Personal Stylist Does (That’s Me!)
A personal stylist works with real people—just like you. My goal isn’t to dress you for a magazine—it’s to help you feel amazing and confident in your everyday life.
Personal styling is:
Understanding your body, lifestyle, and values
Creating a wardrobe that works with your real schedule and budget
Teaching you how to shop smarter (and more sustainably)
Helping you define and refine your personal style
I help people like you edit their wardrobes, discover flattering colours, and build looks that feel effortless and intentional.
Whether we’re in your closet or on a Zoom call, my focus is on you, not fashion trends or fantasy shoots.
Here's a Quick Comparison:
Fashion Stylist
Works with celebrities, models, and brands
Focuses on editorial shoots, red carpet events, advertising campaigns
Sources clothing from designers, PR showrooms, and fashion houses
Creates dramatic, trend-led, high-impact looks
Goal: Artistic storytelling and visual impact
Personal Stylist
Works with everyday people just like you
Focuses on real-life style: work, weekends, events, and everything in between
Uses what you already own, shops from retailers or vintage, and suggests pieces that fit your budget and lifestyle
Helps define your personal style and boost confidence
Goal: Make getting dressed easy, enjoyable, and authentic
Why Work with a Personal Stylist?
You don’t need to be rich, famous, or fashion-obsessed to work with a personal stylist. You just need to want a wardrobe that makes your life easier and more joyful. Whether you're stuck in a rut, changing careers, embracing a new body, or just tired of feeling “meh” in your clothes—I can help.
Curious about what working with a personal stylist could look like for you?
Check out my styling services, or book a discovery call to chat about your goals. Let’s find the style that fits your life.